AdPlayer.Pro Launches Independent CTV Video Ad Server for Enterprise Streamers
· 1h ago · Originally reported by ExchangeWire
AdPlayer.Pro has released a CTV video ad server aimed at enterprise streaming businesses. The platform supports real-time OpenRTB auctions, enabling broadcasters and streaming services to manage and monetize their ad inventory independently.
Why it matters
This launch gives streaming operators more control and flexibility over their ad delivery, which is increasingly important as CTV advertising grows and companies seek alternatives to bundled ad tech solutions.
Explain it like I’m new here
It's like giving TV streaming companies their own vending machine to sell ads instead of sharing one with everyone else.
Read the original at ExchangeWire
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Ad server
An ad server is the software that stores ads, decides which ad to show in each slot based on rules and priorities, delivers it, and counts impressions and clicks.
OpenRTB
OpenRTB is the open technical standard, maintained by IAB Tech Lab, that defines how bid requests and bid responses are formatted and exchanged in real-time bidding.
FAST (free ad-supported streaming TV)
FAST (free ad-supported streaming TV) channels are free, linear-style streaming channels with scheduled programming and ad breaks, delivered over the internet to smart TVs and apps.
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