NDTV Adopts Amagi's AdFlow Orchestrator for FAST and Connected TV Monetization
· 29h ago · Originally reported by Business Upturn
NDTV has implemented Amagi's AdFlow Orchestrator to improve its advertising monetization on Free Ad-Supported Streaming TV (FAST) and Connected TV platforms. This move aims to streamline ad operations and boost revenue from digital TV channels.
Why it matters
As more viewers shift to streaming and connected TV, broadcasters need advanced ad tech to maximize revenue and manage ad delivery efficiently. This adoption reflects the growing importance of programmatic solutions in TV advertising.
Explain it like I’m new here
It's like NDTV using a new tool to show more ads on their streaming channels, helping them earn more money.
Read the original at Business Upturn
Terms in this story
FAST (free ad-supported streaming TV)
FAST (free ad-supported streaming TV) channels are free, linear-style streaming channels with scheduled programming and ad breaks, delivered over the internet to smart TVs and apps.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Ad operations (ad ops)
Ad operations (ad ops) is the technical team and set of processes that set up, deliver, troubleshoot and report on ad campaigns, on either the publisher or the advertiser side.
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