Netflix Eyes Growth of Ad-Supported Business in India with Low-Cost Plan
· 2h ago · Originally reported by Storyboard18
Netflix is exploring whether its ₹149 subscription plan can help it build a significant advertising business in India, potentially generating ₹300-600 crore in ad revenue. The company is leveraging its affordable tier to attract more users and advertisers in a price-sensitive market.
Why it matters
This move highlights how global streaming platforms are adapting their business models to tap into new revenue streams in emerging markets, where ad-supported tiers can drive both user growth and advertiser interest.
Explain it like I’m new here
Netflix is trying to make more money in India by showing ads to people who pay less for their subscription, like how free TV channels show ads to viewers.
Read the original at Storyboard18
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