Netflix Plans to Launch Ad-Supported Tier in 15 Additional Countries in 2027
· 17h ago · Originally reported by Indian Broadcasting World
Netflix is set to expand its ad-supported subscription plan to 15 more countries in 2027. This move follows the company's ongoing efforts to grow its advertising business and reach new audiences globally.
Why it matters
Expanding the ad-supported tier allows Netflix to tap into new markets, attract price-sensitive viewers, and increase advertising revenue, which is increasingly important as streaming competition intensifies.
Explain it like I’m new here
Netflix is adding commercials to its shows in more countries so more people can watch for less money, and Netflix can make more money from ads.
Read the original at Indian Broadcasting World
Terms in this story
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
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