Tanishq Boosts Festive CTV Spending by 130%, Digital Now 30% of Media Budget
· 4h ago · Originally reported by Storyboard18
Jewelry brand Tanishq has significantly increased its connected TV (CTV) advertising spend for the festive season, raising it by 130%. Digital channels now make up as much as 30% of the company's overall media budget.
Why it matters
This shift highlights the growing importance of digital and CTV platforms for brands aiming to reach audiences during key shopping periods. It reflects broader trends in media planning as advertisers allocate more resources to digital channels.
Explain it like I’m new here
It's like Tanishq is spending a lot more on smart TV ads this holiday, instead of just regular TV or newspapers.
Read the original at Storyboard18
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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