NDTV Implements Amagi's AdFlow Orchestrator for FAST and Connected TV Monetization
· 2h ago · Originally reported by EquityBulls
NDTV has adopted Amagi's AdFlow Orchestrator to enhance its advertising operations on Free Ad-supported Streaming TV (FAST) and Connected TV platforms. This move aims to streamline ad delivery and open up new revenue streams for NDTV in the digital video space.
Why it matters
As audiences shift to streaming platforms, broadcasters like NDTV need advanced ad tech solutions to efficiently manage and monetize their content across new digital channels.
Explain it like I’m new here
NDTV is using new technology to show ads more easily on streaming TV, helping them make more money as people watch TV online.
Read the original at EquityBulls
Terms in this story
FAST (free ad-supported streaming TV)
FAST (free ad-supported streaming TV) channels are free, linear-style streaming channels with scheduled programming and ad breaks, delivered over the internet to smart TVs and apps.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
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