NDTV Implements Amagi’s AdFlow Orchestrator for FAST and CTV Ad Management
· 2h ago · Originally reported by Social Samosa
NDTV has chosen Amagi’s AdFlow Orchestrator to manage advertising on its Free Ad-Supported Streaming TV (FAST) and Connected TV (CTV) platforms. This move aims to streamline and optimize NDTV's ad operations in the growing digital video space.
Why it matters
As more viewers shift to streaming platforms, broadcasters like NDTV need advanced tools to efficiently manage and monetize ad inventory on FAST and CTV channels.
Explain it like I’m new here
NDTV is using new software to better organize and show ads on its streaming TV channels, like putting the right ads in the right shows.
Read the original at Social Samosa
Terms in this story
FAST (free ad-supported streaming TV)
FAST (free ad-supported streaming TV) channels are free, linear-style streaming channels with scheduled programming and ad breaks, delivered over the internet to smart TVs and apps.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Ad operations (ad ops)
Ad operations (ad ops) is the technical team and set of processes that set up, deliver, troubleshoot and report on ad campaigns, on either the publisher or the advertiser side.
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