NDTV Selects Amagi AdFlow Orchestrator for FAST and CTV Ad Monetization
· 3h ago · Originally reported by Sports Video Group
NDTV has adopted Amagi's AdFlow Orchestrator to manage ad monetization across its FAST channels and connected TV inventory. The deal brings automated ad decisioning and orchestration to the broadcaster's streaming distribution. No financial terms were disclosed.
Why it matters
It shows traditional broadcasters leaning on ad tech platforms to monetize streaming audiences, a shift that affects how ads are bought and sold on CTV.
Explain it like I’m new here
It's like a TV station hiring a smart vending machine operator to decide which commercials play on its online channels and make sure each slot earns money.
Read the original at Sports Video Group
Terms in this story
FAST (free ad-supported streaming TV)
FAST (free ad-supported streaming TV) channels are free, linear-style streaming channels with scheduled programming and ad breaks, delivered over the internet to smart TVs and apps.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
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