Guide outlines how to buy podcast advertising in Germany and Europe
· 8h ago · Originally reported by Startuprad Io
A piece from Startuprad.io walks advertisers through the process of purchasing podcast ads across Germany and Europe. With no excerpt provided, details on formats, pricing or buying channels are not available.
Why it matters
Podcast advertising is a growing slice of the audio market, and understanding how to buy it in Europe matters for brands entering the channel.
Explain it like I’m new here
It is like a how-to guide for buying commercials on radio shows, but for podcasts in Europe.
Read the original at Startuprad Io
Terms in this story
Podcast advertising
Podcast advertising is paid messages placed in podcast episodes, either read by the host or produced separately, sold per thousand downloads and increasingly inserted dynamically or programmatically.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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