Nexxen and Brainlabs Broaden Smart TV Advertising Capabilities
· 2h ago · Originally reported by MarTech Cube
Nexxen and Brainlabs are expanding their collaboration to enhance advertising on smart TVs. This move aims to help advertisers reach audiences through connected TV platforms, leveraging advanced targeting and measurement tools.
Why it matters
As more viewers shift to streaming and connected TV, advertisers and tech partners are adapting to reach these audiences effectively. This partnership reflects the growing importance of smart TV advertising in digital media strategies.
Explain it like I’m new here
It's like putting ads on the TVs people use to stream shows, so companies can reach more viewers where they're watching.
Read the original at MarTech Cube
Terms in this story
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
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