Nexxen Forecasts Four Major Changes for APAC TV and Digital Advertising in 2027
· 3h ago · Originally reported by IT Brief Australia
Nexxen has released its predictions for 2027, highlighting four key trends expected to impact TV and digital advertising across the Asia-Pacific region. The company anticipates significant shifts in how audiences are reached and how campaigns are measured.
Why it matters
Understanding these trends helps advertisers and publishers prepare for changes in technology, audience behavior, and measurement standards in a rapidly evolving market.
Explain it like I’m new here
It's like getting a weather forecast for how TV and online ads will change next year, so everyone can plan ahead.
Read the original at IT Brief Australia
Terms in this story
Guidance (forecast)
Guidance is a public company's own forecast of its future results, such as next quarter's revenue or full-year adjusted EBITDA, usually given as a range alongside an earnings report.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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