Nexxen and Brainlabs Use Smart TV Home Screens to Broaden Retailer Audience
· 49m ago · Originally reported by ExchangeWire
Nexxen and media agency Brainlabs partnered to run an advertising campaign for a global retailer using Smart TV home screen placements. The campaign focused on leveraging connected TV technology to reach a wider audience and enhance brand visibility.
Why it matters
This highlights how advertisers are increasingly using Smart TV home screens as a new channel to engage consumers, reflecting the growing importance of connected TV in digital marketing strategies.
Explain it like I’m new here
It's like putting a store's ad right on the front page of your TV so more people see it when they turn it on.
Read the original at ExchangeWire
Terms in this story
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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