Wonder Studios Signs Connected TV Distribution Deal for Digital-First Filmmakers
· 1h ago · Originally reported by www.dropmedia.co.uk
Wonder Studios has entered into a distribution agreement focused on bringing digital-first filmmakers' content to connected TV platforms. This move aims to expand the reach of online creators by making their work available on television devices.
Why it matters
Connected TV is a growing channel for digital advertising and content distribution. Deals like this help bridge the gap between online creators and traditional TV audiences, opening new monetization and advertising opportunities.
Explain it like I’m new here
It's like letting YouTube stars show their videos on your smart TV, not just your phone or computer.
Read the original at www.dropmedia.co.uk
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
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