AdPlayer.Pro Unveils CTV Ad Server With Real-Time OpenRTB Auction Capabilities
· 2h ago · Originally reported by MarTech Series
AdPlayer.Pro has launched a new CTV video ad server designed for broadcasters and streaming platforms. The platform supports real-time OpenRTB auctions and integrates with VAST demand sources, offering flexible demand routing for enterprise clients.
Why it matters
This launch gives CTV and streaming companies more control and flexibility in how they manage and monetize video ad inventory, potentially improving efficiency and revenue.
Explain it like I’m new here
It's like giving TV streaming companies a smarter vending machine that picks the best ad to show in real time.
Read the original at MarTech Series
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Ad server
An ad server is the software that stores ads, decides which ad to show in each slot based on rules and priorities, delivers it, and counts impressions and clicks.
OpenRTB
OpenRTB is the open technical standard, maintained by IAB Tech Lab, that defines how bid requests and bid responses are formatted and exchanged in real-time bidding.
OTT (over-the-top)
OTT (over-the-top) means video and audio content delivered over the internet directly to viewers, bypassing cable, satellite or broadcast distribution, and watchable on any device.
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