NDTV Implements Amagi Tech to Customize Ad Breaks for FAST Channels
· 2h ago · Originally reported by Broadband TV News
NDTV has chosen Amagi's technology to tailor advertising breaks for its Free Ad-Supported Streaming TV (FAST) channels. This move enables NDTV to better manage and optimize ad placements within its streaming content.
Why it matters
As more viewers shift to streaming platforms, broadcasters like NDTV need advanced tools to maximize ad revenue and deliver relevant ads. Ad tech solutions for FAST channels are becoming essential for modern content distribution.
Explain it like I’m new here
It's like NDTV using a smart remote to decide the best times to show ads during their online TV shows.
Read the original at Broadband TV News
Terms in this story
Ad pod
An ad pod is a group of video ads played back to back in a single ad break, like a traditional TV commercial break, common in CTV and long-form streaming.
FAST (free ad-supported streaming TV)
FAST (free ad-supported streaming TV) channels are free, linear-style streaming channels with scheduled programming and ad breaks, delivered over the internet to smart TVs and apps.
Ad slot (ad unit)
An ad slot (or ad unit) is a specific, defined place on a page, app screen or video stream where an ad can be shown, with its own size, format and rules.
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