Affle Aims to Bring App-Install Style Outcome Buying to Connected TV Ads
· 4h ago · Originally reported by AdExchanger
Mobile ad tech holding company Affle is pushing into connected TV, aiming to sell CTV inventory the way it sells app install campaigns — tied to measurable outcomes. Its North American CEO says advertiser spending on CTV should drive concrete results, not just reach.
Why it matters
It signals how performance-driven mobile ad tech tactics are migrating to the biggest screen in the house, potentially changing how CTV campaigns are priced and measured.
Explain it like I’m new here
It's like a company that gets paid when people download apps now trying to get paid only when TV ads actually make viewers do something.
Read the original at AdExchanger
Terms in this story
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
Holding company (agency holdco)
An agency holding company (holdco) is a parent group that owns many advertising, media, creative and marketing agencies, such as WPP, Publicis Groupe, Omnicom, Dentsu and Havas.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Go deeper
Related stories
Roku adds sports hubs as live sports streaming fragmentation complicates ad buying
Roku is expanding its sports hubs, which aggregate live sports content across streaming apps on its platform. The move comes as sports rights and viewing spread across many services, making it harder for advertisers to plan and buy sports…
NDTV Selects Amagi AdFlow Orchestrator for FAST and CTV Ad Monetization
NDTV has adopted Amagi's AdFlow Orchestrator to manage ad monetization across its FAST channels and connected TV inventory. The deal brings automated ad decisioning and orchestration to the broadcaster's streaming distribution. No…
TF1 PUB Launches Programmatic Sales for Streaming Pause Ads
TF1 PUB, the sales arm of French broadcaster TF1, has started offering its AdPause streaming pause ads through programmatic channels. The first programmatic campaign featured Vorwerk's Thermomix and was executed by Heroiks using The Trade…
Guide outlines how to buy podcast advertising in Germany and Europe
A piece from Startuprad.io walks advertisers through the process of purchasing podcast ads across Germany and Europe. With no excerpt provided, details on formats, pricing or buying channels are not available.
Nexxen and Brainlabs Broaden Smart TV Advertising Capabilities
Nexxen and Brainlabs are expanding their collaboration to enhance advertising on smart TVs. This move aims to help advertisers reach audiences through connected TV platforms, leveraging advanced targeting and measurement tools.
Political Ad Spend Drives Up CTV Prices, YouTube Captures 15.8% of US TV Time
Heavy political advertising ahead of the US midterms has raised connected TV (CTV) ad prices to $43, making it harder for regional brands to secure local TV spots. Meanwhile, YouTube reached a record 15.8% share of US TV viewing time…