Madhive Partners With AdImpact to Provide Competitive Spend Data for Local Media
· 2h ago · Originally reported by MarTech Series
Madhive has formed a partnership with AdImpact to offer competitive advertising spend data to broadcasters, agencies, and local advertisers. This collaboration aims to help local media players plan, execute, and measure more effective omnichannel campaigns using enhanced market intelligence.
Why it matters
Access to competitive spend data allows local advertisers to make more informed decisions and optimize their advertising strategies, potentially improving campaign effectiveness and ROI.
Explain it like I’m new here
It's like giving local businesses a peek at how much their rivals are spending on ads so they can plan better themselves.
Read the original at MarTech Series
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Go deeper
Related stories
Madhive Integrates AdImpact Data on 54,000 Local CTV Advertisers Ahead of Midterms
Madhive has obtained AdImpact's spend data, covering 54,000 local connected TV advertisers across 41,000 zip codes and 210 markets. This data will be accessible to Madhive's local TV sellers and buyers, potentially influencing how…
Principal-Based Buying by Trading Desks Raises Transparency Questions
Principal-based buying refers to trading desks purchasing ad inventory as a principal, then reselling it to clients. This model can obscure how much inventory actually costs and what fees are added, making transparency a concern for…
Google Ads Expands Image and Video Sourcing for Performance Max Campaigns
Google Ads has introduced new options for advertisers to source images and videos within Performance Max campaigns. These enhancements aim to provide more creative flexibility and streamline the process of building visually engaging ads.
ChatGPT Ads Debuts in Nigeria and South Africa, Offering New Ad Options for Businesses
ChatGPT Ads has officially launched its advertising platform in Nigeria and South Africa, allowing local businesses to access new digital ad opportunities. The rollout includes details on how companies can begin using the service and…
Google Ads Introduces Multipliers for New Customer Values in Retail Campaigns
Google Ads now allows retailers to apply multipliers from 1.1x to 5x to new customer values across Search, Shopping, Performance Max, and Demand Gen campaigns. This feature joins existing flat bonus options, giving advertisers more…
Programmatic Advertising Roles Lead Fresher Hiring in Delhi, Says TeamLease EdTech
TeamLease EdTech reports that 50% of fresher hiring in Delhi is for Programmatic Advertising Associates, while Digital Marketing Executive roles account for 48% of such hiring in Mumbai. The data highlights current job market trends in…