Google Ads Introduces Multipliers for New Customer Values in Retail Campaigns
· 1h ago · Originally reported by PPC Land
Google Ads now allows retailers to apply multipliers from 1.1x to 5x to new customer values across Search, Shopping, Performance Max, and Demand Gen campaigns. This feature joins existing flat bonus options, giving advertisers more flexibility in valuing new customer acquisitions.
Why it matters
This update helps retailers better optimize their ad spend by assigning higher value to new customers, potentially improving campaign efficiency and growth strategies.
Explain it like I’m new here
It's like giving extra points for bringing in new shoppers, so stores can focus more on finding fresh customers.
Terms in this story
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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