Google Maintains Ban on Russia-Based Advertisers Since March 2022
· 1h ago · Originally reported by PPC Land
Google continues to block advertisers based in Russia from accessing its global ad services, with help pages reiterating the original March 2022 policy. There is no indication of any recent changes to this restriction.
Why it matters
This ongoing ban affects the ability of Russian businesses to use Google's advertising tools, impacting digital ad markets and illustrating how geopolitical events can shape ad tech policies.
Explain it like I’m new here
It's like a store refusing to let customers from a certain country buy ads, and that rule hasn't changed for years.
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
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