Google Ads Introduces Enhanced Controls for Customer Acquisition and Retention
· 2h ago · Originally reported by Search Engine Land
Google Ads has rolled out new features that give advertisers more control over targeting new versus existing customers. These updates are designed to help businesses better manage their acquisition and retention strategies within ad campaigns.
Why it matters
This matters because advertisers can now optimize their budgets and messaging more effectively, potentially improving campaign performance and return on investment.
Explain it like I’m new here
It's like being able to choose whether your store's ads talk to new shoppers, loyal customers, or both, so you spend your money smarter.
Read the original at Search Engine Land
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Targeting
Targeting is choosing which people, contexts, places, devices or times should see an ad, so that the budget is spent on the audiences most likely to respond.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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