Google to Enable Default Image Extraction in Performance Max Campaigns
· 2h ago · Originally reported by PPC Land
Starting December 4, Google will automatically extract images for new Performance Max campaigns unless advertisers opt out via API tools. Existing campaigns are not affected by this change, but account-level dynamic image settings will no longer protect new campaigns.
Why it matters
This matters because it changes how creative assets are managed in Performance Max, potentially affecting brand control and campaign performance for advertisers.
Explain it like I’m new here
It's like Google picking pictures for your ads unless you tell them not to, so you need to double-check your settings.
Terms in this story
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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