Google Trends Topic Scores Vary by IP Location, ExpressVPN Study Finds
· 2h ago · Originally reported by PPC Land
ExpressVPN reports that Google Trends topic scores differed by IP address in 60% of weekly checks, with only about a third matching across the US, Japan, and India. This raises questions about the reliability of using seasonality data from one country for keyword planning.
Why it matters
Accurate keyword and trend data are crucial for digital advertisers and marketers to plan campaigns. If Google Trends data varies by IP, it could lead to misleading insights and less effective ad targeting.
Explain it like I’m new here
It's like checking the weather app in different cities and getting different forecasts for the same day, making it hard to plan your picnic.
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