Google Ads Expands Image and Video Sourcing for Performance Max Campaigns
· 1h ago · Originally reported by Search Engine Land
Google Ads has introduced new options for advertisers to source images and videos within Performance Max campaigns. These enhancements aim to provide more creative flexibility and streamline the process of building visually engaging ads.
Why it matters
This update matters because it gives advertisers more tools to optimize their campaigns and potentially improve performance by using richer media assets.
Explain it like I’m new here
It's like giving advertisers a bigger box of crayons to make their ads look better and stand out more.
Read the original at Search Engine Land
Terms in this story
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Creative
A creative is the actual ad content a person sees or hears, such as an image, video, audio spot, HTML5 animation or native text, delivered into an ad slot.
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