Madhive Hires Former DoubleVerify, GroupM Exec as Product and Technology Chief
· 19h ago · Originally reported by TV Technology
Madhive has appointed Jack Smith as Chief Product and Technology Officer. Smith previously held roles at DoubleVerify and GroupM and will lead the ad tech firm's product development and engineering efforts.
Why it matters
Leadership hires at ad tech firms signal where companies are investing, and Smith's background in verification and agency-side work suggests a focus on product quality and TV advertising tooling.
Explain it like I’m new here
It's like a sports team hiring a new coach who used to work for the referees and a big sponsor, to help build better plays.
Read the original at TV Technology
Terms in this story
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
Creative
A creative is the actual ad content a person sees or hears, such as an image, video, audio spot, HTML5 animation or native text, delivered into an ad slot.
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