DoubleVerify Urges Marketers to Deepen AI Integration in Ad Workflows
· 1h ago · Originally reported by B&T
DoubleVerify has observed inconsistent adoption of AI across advertising workflows and recommends that marketers integrate AI technologies more thoroughly. The company suggests that deeper integration could improve campaign effectiveness and operational efficiency.
Why it matters
AI is increasingly important in digital advertising for optimizing campaigns and detecting fraud, but uneven adoption may limit its benefits. Understanding where and how to use AI can help marketers stay competitive.
Explain it like I’m new here
It's like some people using only a few features on their smartphones, but using more could make their lives easier.
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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