VerificationPrivate
Adalytics
Independent research firm whose ad-transparency reports have challenged platforms and verification vendors.
USA · founded 2020 · adalytics.io
What Adalytics does
Adalytics investigates where ads actually appear and publishes public reports. Its research has alleged ads running on sites that broke platform rules, bots receiving ads, and verification tools missing problems, prompting public debate and rebuttals from the companies named.
It also sells audit tools to advertisers who want to check their own campaigns.
How it makes money
Audit and research services sold to advertisers.
Where it meets invalid traffic
Its public reports have focused on bot traffic being served ads and gaps in pre-bid filtering.
Products
- Adalytics audits