Jounce Media
Supply-path research firm that maps the programmatic supply chain for buyers.
New York, USA · jouncemedia.com
What Jounce Media does
Jounce Media studies the programmatic supply chain: which exchanges resell which publishers, where fees are taken, and which paths are most efficient. Buyers use its data for supply path optimization.
Its research on MFA sites and reseller chains is widely cited.
How it makes money
Data licensing and consulting fees from buyers and agencies.
Where it meets invalid traffic
Helps buyers avoid resellers and spoofed paths that carry higher fraud risk.
Products
- Jounce Supply Path Intelligence
- Jounce Curation
Latest Jounce Media news
Search allJounce Media's Role in Mapping and Grading Programmatic Supply Chains
Jounce Media, a research firm based in New York, specializes in analyzing and rating the quality of programmatic advertising supply chains. Their labeling system is used by various industry players to assess inventory quality, though some…