Jounce Media's Role in Mapping and Grading Programmatic Supply Chains
· 2d ago · Originally reported by PPC Land
Jounce Media, a research firm based in New York, specializes in analyzing and rating the quality of programmatic advertising supply chains. Their labeling system is used by various industry players to assess inventory quality, though some aspects of their methodology are debated within the sector.
Why it matters
Understanding how programmatic supply chains are evaluated helps advertisers and publishers make informed decisions about where to buy and sell ads, potentially reducing waste and fraud.
Explain it like I’m new here
It's like a food inspector grading restaurants so diners know which ones are clean and safe to eat at.
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Ad inventory
Ad inventory is the total amount of advertising space a publisher has available to sell, usually counted in impressions across its ad slots, pages, apps or screens.
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