Mediaocean Integrates Prisma Direct with Warner Bros. Discovery Advertising
· 7h ago · Originally reported by MarTech Series
Mediaocean has announced that Warner Bros. Discovery Advertising will connect with its Prisma Direct platform. This integration aims to automate and streamline media buying for agencies and brands across WBD’s programming portfolio.
Why it matters
Automating the connection between buyers and premium media sellers can make ad transactions faster and more efficient, reducing manual work and potential errors.
Explain it like I’m new here
It's like making it easier for stores to order products directly from a big supplier using a smart computer system instead of lots of paperwork.
Read the original at MarTech Series
Terms in this story
Go deeper
Related stories
Warner Bros. Discovery Joins Prisma Direct as Second Media Partner
Warner Bros. Discovery has become the second media partner for Prisma Direct, giving agencies on Prisma access to Neo, WBD's self-serve TV platform launched in 2025. The development raises questions about the future of this integration if…
UK Video Ad Spend Rises as Consumers Scrutinize Brands’ Use of AI
Video advertising expenditure is increasing in the UK, reflecting ongoing growth in the digital video sector. Meanwhile, consumers are expressing concerns about how brands are utilizing artificial intelligence in their advertising…
Paramount Settles Antitrust Lawsuit over WBD Merger
The proposed settlement includes concessions to protect editorial independence of CBS and CNN, film output levels, workers impacted by layoffs and restrictions on cable network price hikes
OpenX Hires John Rogers as Senior VP of Global Publisher Development
OpenX has named John Rogers as its new senior vice president of global publisher development. Rogers, who previously worked at Roku overseeing global programmatic partnerships, brings over 25 years of experience to the role.
Viant Expands Direct Access Offering Amid Analyst Ratings Update
Viant Technology has expanded its Direct Access product, which is likely aimed at enhancing how advertisers and agencies interact with its platform. The news coincides with updated analyst ratings for Viant's stock, reflecting market…