SiriusXM Media says YouTube audio lifted unique reach up to 91% in beta
· 1h ago · Originally reported by PPC Land
Reach now stands at 255 million unduplicated US monthly listeners, up from 170 million. No campaign count or method was given, and revenue waits until 2027.
This is the outlet’s own summary while our desk writes an explainer. Read the full story at PPC Land.
Terms in this story
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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