SiriusXM Media's 'Built With Audio' Event Showcases Expanding Ad Tech Ecosystem
· 6h ago · Originally reported by www.marketscreener.com
SiriusXM is holding its 'Built With Audio' event, bringing together talent and partners to highlight the growing ad tech ecosystem of SiriusXM Media, its advertising arm. The gathering is designed to demonstrate the company's audio advertising capabilities to the ad industry.
Why it matters
Audio streaming and podcasts are becoming a bigger slice of ad budgets, and events like this show how audio companies are building tools to sell and target ads — shaping which ads listeners actually hear.
Explain it like I’m new here
It's like a radio station throwing a show-and-tell where its hosts and the companies that make the ads demonstrate the smart equipment that decides which commercial plays for each listener.
Read the original at www.marketscreener.com
Terms in this story
Ad tech
Ad tech is the software and infrastructure that decides which ad appears where, buys and sells that ad space, delivers the ad, and measures what happened afterwards.
Creative
A creative is the actual ad content a person sees or hears, such as an image, video, audio spot, HTML5 animation or native text, delivered into an ad slot.
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