iHeart Dominates Weekly Podcast Downloads, Outpacing Audioboom
· 3d ago · Originally reported by PPC Land
iHeart leads the podcast market with 65.9 million weekly downloads, significantly surpassing Audioboom. The majority of top podcast shows are sold through iHeart, while SiriusXM is notably absent from the top rankings.
Why it matters
This highlights iHeart's strong position in podcast advertising, influencing where advertisers place their budgets and shaping the competitive landscape for audio ad inventory.
Explain it like I’m new here
It's like one music store having way more popular songs than the others, so everyone wants to buy from them.
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