Fidelity International Appoints Havas Market UK for Media Strategy and Activation
· 2d ago · Originally reported by LBB - Little Black Book
Fidelity International has selected Havas Market UK to handle media strategy, planning and activation for its UK platforms. The excerpt provided does not include additional details about the scope or timing of the mandate.
Why it matters
Agency wins like this show how major brands reallocate media duties, which can shift where significant ad budgets flow across channels.
Explain it like I’m new here
A big investment company hired a new advertising agency to decide where and how its ads should run in the UK.
Read the original at LBB - Little Black Book
Related stories
Havas Plans 10 Acquisitions, Marketers Focus on YouTube for Brand Awareness
Havas is aiming to complete 10 acquisitions this year, signaling expansion in its advertising business. Meanwhile, marketers are increasingly using YouTube to achieve upper-funnel objectives such as brand awareness. Apple has reached a $5…
Havas Plans 10 Acquisitions; Marketers Shift to YouTube for Brand Awareness
Havas is aiming to complete 10 acquisitions this year, signaling ongoing consolidation in the advertising sector. Meanwhile, marketers are increasingly using YouTube to achieve upper-funnel objectives like brand awareness. Apple has also…
Ogury, THE ICONIC, ACAM & Havas Critique Use of Synthetic Data in Audience Targeting
Executives from Ogury, THE ICONIC, ACAM, and Havas have expressed skepticism about marketers relying on synthetic data to find audiences. They argue that this approach may not deliver accurate targeting or meaningful results.
Digiday Research: Marketers Forecast Holiday Revenue Growth Despite Economic Pressure
Digiday research finds marketers expect 2026 holiday revenue to come in above 2025 levels, with forecasts ranging from modest single-digit gains to 31% or more. The optimism persists even as economic pressures weigh on budgets.
Skydance trims $1B from marketing budget as it centralizes media buying post-Warner deal
Following its $97 billion acquisition of Warner, Skydance is consolidating media buying and cutting at least $1 billion from a $5 billion marketing budget. The company faces roughly $6 billion in annual interest payments on about $87…