Globally Connected, Locally Designed: Havas Media Network MENA’s Naveen Chacko Mathews on Loosening the Grip
· 4d ago · Originally reported by ExchangeWire
Globally Connected, Locally Designed: Havas Media Network MENA’s Naveen Chacko Mathews on Loosening the Grip
This is the outlet’s own summary while our desk writes an explainer. Read the full story at ExchangeWire.
Read the original at ExchangeWire
Related stories
Havas Plans 10 Acquisitions; Marketers Shift to YouTube for Brand Awareness
Havas is aiming to complete 10 acquisitions this year, signaling ongoing consolidation in the advertising sector. Meanwhile, marketers are increasingly using YouTube to achieve upper-funnel objectives like brand awareness. Apple has also…
Havas Plans 10 Acquisitions, Marketers Focus on YouTube for Brand Awareness
Havas is aiming to complete 10 acquisitions this year, signaling expansion in its advertising business. Meanwhile, marketers are increasingly using YouTube to achieve upper-funnel objectives such as brand awareness. Apple has reached a $5…
Ogury, THE ICONIC, ACAM & Havas Critique Use of Synthetic Data in Audience Targeting
Executives from Ogury, THE ICONIC, ACAM, and Havas have expressed skepticism about marketers relying on synthetic data to find audiences. They argue that this approach may not deliver accurate targeting or meaningful results.
Industry Pushes for Unified 'Total TV' Approach in DACH Market
Industry leaders in the DACH region are advocating for a 'Total TV' strategy, aiming to unify the buying and delivery of linear TV, connected TV (CTV), and digital video advertising. Agencies, publishers, and technology providers are…
Horizon Media and Havas Joint Venture Faces Early Headwinds
Horizon Global, an international joint venture created by Horizon Media and Havas, is reportedly facing difficulties building momentum. At the same time, food and beverage advertisers are facing scrutiny for prioritizing social media…
WPP Reports Net Sales Decline Despite Increased Pitch Wins
WPP announced another quarter of falling net sales, with client losses offsetting gains from new business wins. The company highlighted that its recent pitch successes surpassed last year's figures, but overall growth was reduced by 6…