Horizon Media and Havas Joint Venture Faces Early Headwinds
· 3h ago · Originally reported by AdExchanger
Horizon Global, an international joint venture created by Horizon Media and Havas, is reportedly facing difficulties building momentum. At the same time, food and beverage advertisers are facing scrutiny for prioritizing social media buzzwords over factual marketing claims.
Why it matters
Media agency joint ventures are designed to help independent networks scale globally, so poor adoption highlights the challenge of challenging established holding groups.
Explain it like I’m new here
Two agency partners teamed up to take on global giants, but their joint project is having trouble getting off the ground.
Read the original at AdExchanger
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