Media buyers brace for surging midterm election advertising spending
· 2h ago · Originally reported by Digiday
A media buying briefing examines how midterm election advertising spending is ramping up, with agencies and buyers navigating the scale and urgency of political budgets. The piece frames the high stakes driving campaigns' media investments ahead of the midterms.
Why it matters
Political advertising floods the same TV, digital and programmatic channels brands use, which can tighten inventory and raise prices for everyday advertisers.
Explain it like I’m new here
Election season is like everyone showing up to buy tickets for the same concert at once, so the price of ad space shoots up.
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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