Digiday Podcast Uses Sports and Pop Culture Analogies to Assess Ad Agency Landscape
· 27h ago · Originally reported by Digiday
Digiday editors discussed the current state of major advertising agencies on the Digiday Podcast, using sports analogies and pop culture references including The Golden Girls to frame their analysis.
Why it matters
The conversation offers a snapshot of how the agency business model is evolving, which matters because agencies are the middlemen connecting brands to ad inventory across digital and traditional media.
Explain it like I’m new here
It's like friends talking about which sports teams are winning or losing, except the teams are big advertising companies.
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