The Industry is Ready for ‘Total TV’ – Now Brands Need to Embrace It
· 2h ago · Originally reported by VideoWeek
The last few months have seen much discussion around Total TV or Total Video, particularly in the DACH market, as the industry pushes for a unified approach to buying and delivering linear TV advertising, CTV and other forms of digital video. Ellinor Klier, Head of Digital at Havas Media Germany, says agencies…
This is the outlet’s own summary while our desk writes an explainer. Read the full story at VideoWeek.
Read the original at VideoWeek
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Linear TV
Linear TV is traditional scheduled television, broadcast, cable or satellite, where viewers watch programmes at the time the channel airs them, with ad breaks sold to all viewers of that channel.
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Publisher
A publisher is any owner of content or a digital property, such as a website, app, streaming service, podcast or screen network, that earns money by selling ad space to advertisers.
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