Goodby Silverstein Tapped to Lead SunnyD and Juicy Juice Brand Revival
· 26h ago · Originally reported by Adweek
Harvest Hill Beverage Company has named Goodby Silverstein & Partners as the agency to revitalize its brand portfolio, including SunnyD and Juicy Juice. The agency, known for the 1990s “Got Milk?” campaign, will lead the comeback effort for the beverage brands.
Why it matters
Agency-of-record assignments for major consumer brands shape where significant ad budgets flow and which creative shops influence the broader advertising ecosystem.
Explain it like I’m new here
A juice company hired a famous advertising team to help make its drinks popular again, like picking a coach to turn a losing team around.
Terms in this story
Agency
An agency is a company that plans, buys, creates or manages advertising on behalf of advertisers, in exchange for fees, commissions or a margin on the media it buys.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
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