GumGum
Contextual advertising company using computer vision to understand pages and images.
Santa Monica, California, USA · founded 2008 · gumgum.com
What GumGum does
GumGum uses AI to "read" web pages, images and video so ads can be matched to content instead of personal data: a form of contextual targeting. Its Verity engine also scores brand safety.
It also sells attention-focused ad formats that appear over images or in-screen.
How it makes money
Margin on media bought through GumGum and licensing of contextual technology.
Where it meets invalid traffic
Uses contextual analysis to flag unsafe or low-quality pages, and applies IVT filtering.
Products
- Verity
- GumGum Mindset
- In-Screen