GumGum Study: Only 4% of UK Marketers Surveyed Say Behavioural Data is Key to Ad Effectiveness
· 2h ago · Originally reported by ExchangeWire
GumGum, The Mindset Company™ transforming advertising, has released a groundbreaking new study that shows only 4% of UK marketers believe behavioural data is key to ad effectiveness, as the majority of brands turn to context and mood as levers of [...] The post GumGum Study: Only 4% of UK Marketers Surveyed Say…
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