WPP Media US Client Chief On AI, CTV And Agency Shifts
· 2d ago · Originally reported by AdExchanger
Angela Steele, WPP Media US's first chief client officer, discusses how AI adoption and demand for measurable outcomes from TV are reshaping agency holding companies. She frames WPP's pitch around being a trusted growth partner for marketers navigating these changes.
Why it matters
It signals how large agency groups are repositioning around AI and provable results as clients demand more accountability from media spend, including CTV.
Explain it like I’m new here
It's like a big ad agency explaining how it's using smart tools and better scorekeeping to prove to clients their TV and digital ads actually worked.
Read the original at AdExchanger
Terms in this story
CTV (connected TV)
CTV (connected TV) is any television connected to the internet, such as a smart TV, streaming stick, games console or set-top box, and the advertising shown in streaming apps on it.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
Agency
An agency is a company that plans, buys, creates or manages advertising on behalf of advertisers, in exchange for fees, commissions or a margin on the media it buys.
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