Forrester names Omnicom Media Group a Leader in global media management
· 4d ago · Originally reported by Exchange4Media
Analyst firm Forrester has recognized Omnicom Media Group as a 'Leader' in its evaluation of global media management providers. The assessment positions major agency groups against one another on strategy and market presence. Details of the full ranking were not provided in the report excerpt.
Why it matters
Forrester Waves influence which agency groups brands shortlist for large media accounts, so a Leader placement can shape pitch outcomes and revenue.
Explain it like I’m new here
It's like a respected referee grading media-buying companies and handing Omnicom's media arm an A grade.
Read the original at Exchange4Media
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