SMG Selects Omnicom Media Group as Launch Partner for Retail Media Exchange
· 1h ago · Originally reported by Performance Marketing World
SMG has chosen Omnicom Media Group to be the initial partner for its new retail media exchange. This partnership aims to connect advertisers with retail audiences through a dedicated platform.
Why it matters
Retail media exchanges are becoming a key way for brands to reach shoppers directly at the point of purchase. This collaboration highlights the growing importance of retail media in digital advertising strategies.
Explain it like I’m new here
It's like a store teaming up with a big ad company to help brands show ads to shoppers right when they're about to buy something.
Read the original at Performance Marketing World
Terms in this story
Retail media
Retail media is advertising sold by retailers, on their own websites, apps and stores or elsewhere using their shopper data, letting brands reach customers close to the point of purchase.
Ad exchange
An ad exchange is a digital marketplace where buyers and sellers of ad impressions meet and trade through automated auctions, usually in real time.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
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