Pawan Dhiman Appointed Director of Programmatic at Omnicom Media Canada
· 2h ago · Originally reported by MediaNews4U
Pawan Dhiman has joined Omnicom Media Canada as Director of Programmatic. This move signals the agency's continued investment in programmatic advertising leadership.
Why it matters
Leadership changes in programmatic roles can influence how agencies adopt new technologies and strategies, impacting clients and the broader digital ad ecosystem.
Explain it like I’m new here
It's like a sports team hiring a new coach to help them play smarter and win more games using new tactics.
Read the original at MediaNews4U
Terms in this story
Programmatic advertising
Programmatic advertising is buying and selling ad space through automated software, usually one impression at a time, instead of through manual negotiations, phone calls and paper contracts.
Agency
An agency is a company that plans, buys, creates or manages advertising on behalf of advertisers, in exchange for fees, commissions or a margin on the media it buys.
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