Omnicom Media joins RMX retail media pilot
· 1h ago · Originally reported by InternetRetailing
InternetRetailing reports that Omnicom Media has joined RMX's retail media pilot. No further details are available in the source excerpt regarding the pilot's scope, participants or timeline.
Why it matters
Agency involvement in retail media pilots signals continued ad-industry push into commerce media, where brands buy ads using retailer shopping data.
Explain it like I’m new here
A big ad agency is testing out a new shopping-mall billboard system where stores use what people buy to decide which ads to show.
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