TripleLift and Luzern eCommerce Report Purchaser Lift for Optibac Probiotics Campaign
· 1h ago · Originally reported by MarTech Series
TripleLift and Luzern eCommerce shared results from a full-funnel campaign for UK probiotics brand Optibac, running from Q4 2025 through Q1 2026. TripleLift says its open internet activation via TL Spark contributed to a 17% increase in purchasers and a 119% lift in brand searches.
Why it matters
Case studies like this show how programmatic advertising across the open internet is being tied directly to sales outcomes, not just clicks, which is a key pitch for commerce-focused ad platforms.
Explain it like I’m new here
It's like a shop saying the online billboard company helped it get 17% more actual customers, not just people glancing at the sign.
Read the original at MarTech Series
Terms in this story
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Creative
A creative is the actual ad content a person sees or hears, such as an image, video, audio spot, HTML5 animation or native text, delivered into an ad slot.
SSP (supply-side platform)
An SSP (supply-side platform) is software that publishers use to sell their ad inventory automatically to many buyers, running auctions and managing prices, deals and quality controls.
Campaign
A campaign is an organised set of ads with a shared goal, budget, audience and time period, run across one or more channels and measured against defined KPIs.
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