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The Trade Desk Co-Founder Dave Pickles Returns to Lead New CTO Council

· 3h ago · Originally reported by MarTech Series

The Trade Desk announced that co-founder and former CTO Dave Pickles is rejoining the company in a new technology leadership role. He will establish and lead a CTO Council, working closely with the engineering and technology teams.

Why it matters

Leadership changes at major ad tech firms can influence technology strategy and innovation, impacting the broader programmatic advertising ecosystem.

Explain it like I’m new here

It's like a co-founder of a big tech company coming back to help guide the team on building better tools.

Read the original at MarTech Series

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