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The Trade Desk Reinstates Co-Founder Dave Pickles to Lead New CTO Council

· 6h ago · Originally reported by Adweek

The Trade Desk has brought back its co-founder and former CTO, Dave Pickles, to head a newly formed CTO Council. This group will oversee the company's technology direction, with a focus on areas such as AI agents.

Why it matters

Leadership changes at major ad tech firms often signal shifts in strategy or responses to industry challenges. The involvement of a co-founder in technology planning could impact The Trade Desk's innovation and competitive position.

Explain it like I’m new here

It's like the coach of a sports team coming back to help the team figure out new plays when things get tough.

Read the original at Adweek

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