TripleLift to Offer Uber Audience Data to Advertisers Beyond Uber Apps
· 2h ago · Originally reported by PPC Land
TripleLift has secured its first US agreement to sell Uber's audience data for use in display, native, and video ad campaigns outside of Uber's own apps. The deal enables buyers to access Uber's ride and Eats signals through private marketplace deals, though details on CTV, pricing, and measurement remain undisclosed.
Why it matters
This move expands the reach of Uber's valuable audience data, allowing advertisers to target users based on real-world behaviors across more digital channels. It signals growing collaboration between mobility platforms and ad tech partners.
Explain it like I’m new here
It's like Uber letting other stores use its customer list to send ads, not just in Uber's own app but in other places online.
Terms in this story
Audience segment
An audience segment is a group of people or devices defined by shared characteristics, such as demographics, interests, purchase behaviour or intent, used to target or measure advertising.
Reach
Reach is the number (or percentage) of unique people or households who saw an ad at least once during a campaign, as opposed to the total number of impressions.
Advertiser
An advertiser is the company, organisation or person that pays to place ads in order to sell products, build a brand, recruit, or spread a message.
Private marketplace (PMP)
A private marketplace (PMP) is an invitation-only programmatic auction in which a publisher lets a selected group of buyers bid on specific inventory, usually with a floor price, via a deal ID.
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